Come meet our Team at Gamesforum Barcelona February 5-6

And don’t miss RevX’s CEO Martje Abeldt on the Day 2 panel ‘Achieving Sustainable Growth: Retention and Re-engagement’

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We’ll be at Gamesforum Barcelona February 5-6

Featured Post

Mastering Privacy-Friendly Targeting: A Guide for App Marketers
12 августа, 2024

Privacy has always been a crucial aspect and will continue to be a significant factor in the world of marketing. It is essential to keep privacy in mind while ensuring...

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Mastering Privacy-Friendly Targeting for App Marketers
Конфиденциальность
Mastering Privacy-Friendly Targeting: A Guide for App Marketers
2024 Авг 12Lauren Heineck
Конфиденциальность
Mastering Privacy-Friendly Targeting: A Guide for App Marketers
Privacy has always been a crucial aspect and will continue to be a significant factor in the world of marketing. It is essential to keep privacy in mind while ensuring...
Privacy-first Programmatic Landscape
Конфиденциальность
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
2023 Май 18Nikita Shrivastava
Конфиденциальность
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Privacy-first Programmatic Landscape
Конфиденциальность
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
2023 Май 18Nikita Shrivastava
Конфиденциальность
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Programmatic Advertising in a Privacy-first World
Конфиденциальность
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
2023 Май 01Nikita Shrivastava
Конфиденциальность
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
Programmatic Advertising in a Privacy-first World
Конфиденциальность
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
2023 Май 01Nikita Shrivastava
Конфиденциальность
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
Driving Incremental Growth for Mobile Apps
Конфиденциальность
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
2021 Авг 03Nikita Shrivastava
Конфиденциальность
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Ad Fraud Detection in the Post-iOS 14 Era
Конфиденциальность
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
2021 Мар 10Nikita Shrivastava
Конфиденциальность
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
IDFA, iOS 14, and SKAdNetwork Survival Guide
Конфиденциальность
IDFA, iOS14 and SKAdNetwork – A Survival Guide
2020 Окт 07Nikita Shrivastava
Конфиденциальность
IDFA, iOS14 and SKAdNetwork – A Survival Guide
The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
Buy Programmatically Post-IDFA
Конфиденциальность
How to Buy Programmatically Post-IDFA
2020 Июн 14Nikita Shrivastava
Конфиденциальность
How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...
Buy Programmatically Post-IDFA
Конфиденциальность
How to Buy Programmatically Post-IDFA
2020 Июн 14Nikita Shrivastava
Конфиденциальность
How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...