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Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising
8월 12, 2024

In recent times, e-commerce has been seeing major shifts and rapid change. Since the pandemic, there has been a great shift in consumer behaviour and the emerging concept of DTC...

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Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
2021 10월 26Lauren Heineck
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Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Highlighting RevX's achievements at MMA Smarties
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RevX Wins Gold at the MMA India Smarties 2021
2021 9월 30Lauren Heineck
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RevX Wins Gold at the MMA India Smarties 2021
Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
Programmatic Advertising for Food Delivery Apps
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Programmatic Advertising Strategies for Food Delivery Apps
2021 8월 18Lauren Heineck
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Programmatic Advertising Strategies for Food Delivery Apps
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
Cracking User Acquisition with Advertising Channels
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Cracking User Acquisition With the Right Advertising Channels
2021 7월 07Lauren Heineck
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Cracking User Acquisition With the Right Advertising Channels
In the game of mobile growth, it all starts with user acquisition. Users are the boon of every app's existence, and to scale them fast and consistently, a paid strategy...
Ad Fraud Detection in the Post-iOS 14 Era
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Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
2021 3월 10Lauren Heineck
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Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
Unlocking Subscription Revenue with Adjust
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Unlocking Subscription Revenue: Insights from Adjust
2021 3월 02Lauren Heineck
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Unlocking Subscription Revenue: Insights from Adjust
In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
User Acquisition for Subscription Apps
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User acquisition and re-engagement strategies for subscription apps – Recap
2021 2월 15Lauren Heineck
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User acquisition and re-engagement strategies for subscription apps – Recap
Apps with subscription-based models are growing in numbers and size. And it's no wonder; subscriptions present a reliable monetisation solution for mobile businesses across all verticals. Among the most frequently-downloaded...
Understanding View-Through Attribution
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The Essential Guide to Understanding View-Through Attribution (Infographic)
2020 11월 18Lauren Heineck
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The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers.  What is view-through...
IDFA, iOS 14, and SKAdNetwork Survival Guide
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IDFA, iOS14 and SKAdNetwork – A Survival Guide
2020 10월 07Lauren Heineck
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IDFA, iOS14 and SKAdNetwork – A Survival Guide
The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
Buy Programmatically Post-IDFA
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How to Buy Programmatically Post-IDFA
2020 6월 14Lauren Heineck
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How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...