Come meet our Team at Gamesforum Barcelona February 5-6

And don’t miss RevX’s CEO Martje Abeldt on the Day 2 panel ‘Achieving Sustainable Growth: Retention and Re-engagement’

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We’ll be at Gamesforum Barcelona February 5-6

Featured Post

Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
12 февраля, 2024

Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...

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A banner highlighting the need to ask for transparency in digital advertising.
Аналитика для мобильных приложений
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
2024 Янв 15Nikita Shrivastava
Аналитика для мобильных приложений
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
Аналитика для мобильных приложений
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
2024 Янв 15Nikita Shrivastava
Аналитика для мобильных приложений
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...
Unlocking Subscription Revenue with Adjust
Аналитика для мобильных приложений
Unlocking Subscription Revenue: Insights from Adjust
2021 Мар 02Nikita Shrivastava
Аналитика для мобильных приложений
Unlocking Subscription Revenue: Insights from Adjust
In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
Understanding View-Through Attribution
Аналитика для мобильных приложений
The Essential Guide to Understanding View-Through Attribution (Infographic)
2020 Ноя 18Nikita Shrivastava
Аналитика для мобильных приложений
The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers.  What is view-through...