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Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
2월 12, 2024

Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...

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Ad Fraud Detection in the Post-iOS 14 Era
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Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
2021 3월 10Nikita Shrivastava
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Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
Unlocking Subscription Revenue with Adjust
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Unlocking Subscription Revenue: Insights from Adjust
2021 3월 02Nikita Shrivastava
성과 측정
Unlocking Subscription Revenue: Insights from Adjust
In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...
IDFA, iOS 14, and SKAdNetwork Survival Guide
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IDFA, iOS14 and SKAdNetwork – A Survival Guide
2020 10월 07Nikita Shrivastava
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IDFA, iOS14 and SKAdNetwork – A Survival Guide
The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
Buy Programmatically Post-IDFA
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How to Buy Programmatically Post-IDFA
2020 6월 14Nikita Shrivastava
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How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...
Buy Programmatically Post-IDFA
개인 정보 보호
How to Buy Programmatically Post-IDFA
2020 6월 14Nikita Shrivastava
개인 정보 보호
How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...
Mobile App User Acquisition with Audience Intelligence
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Mobile App User Acquisition: Winning With Audience Intelligence
2020 4월 22Nikita Shrivastava
신규 유저 유치
Mobile App User Acquisition: Winning With Audience Intelligence
Mobile app user acquisition is one of the most competitive fields of marketing thanks to the rise in mobile users across industries and regions. “The purpose of business is to...