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Mastering Privacy-Friendly Targeting
App Retargeting

Mastering Privacy-Friendly Targeting: A Guide for App Marketers

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Mastering Privacy-Friendly Targeting: A Guide for App Marketers

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RevX in Singular Q3 2024 Report
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RevX in Singular’s Q3 2024 Quarterly Trends Report

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RevX in Singular’s Q3 2024 Quarterly Trends Report

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The Rise of CTV: New Opportunities for Marketers
Connected TV

The Rise of CTV
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The Rise of CTV
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Beyond Marketplaces: The Rise of DTC Marketplaces
eCommerce

Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising

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2024.07.19Hansika Sana
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Beyond Marketplaces: The Rise of DTC Marketplaces and Benefits of Implementing Programmatic Advertising

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Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season
App Retargeting

Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season

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2024.07.18Lauren Heineck
App Retargeting

Reach the Podium with User Acquisition and Retargeting Campaigns this Olympic Season

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Maximizing User Retention with Strategic Retargeting
App Retargeting

Maximizing User Retention with Strategic Retargeting

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2024.06.03Hansika Sana
App Retargeting

Maximizing User Retention with Strategic Retargeting

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Mastering Privacy-Friendly Targeting for App Marketers
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Mastering Privacy-Friendly Targeting: A Guide for App Marketers

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2024.05.10Hansika Sana
Privacy

Mastering Privacy-Friendly Targeting: A Guide for App Marketers

Mastering Privacy-Friendly Targeting for App Marketers Mastering Privacy-Friendly Targeting for App Marketers Mastering Privacy-Friendly Targeting for App Marketers Privacy has always been a crucial aspect and will continue to be...
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RevX at Mobile Apps Unlocked 2024
App Trends

RevX at Mobile Apps Unlocked (MAU) Vegas 2024

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2024.04.29Lauren Heineck
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RevX at Mobile Apps Unlocked (MAU) Vegas 2024

RevX at Mobile Apps Unlocked 2024 RevX at Mobile Apps Unlocked 2024 Our team is fresh off our “MAU-cation” at MAU 2024, a premier event for mobile growth and marketing...
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Vietnam's Thriving AD Tech Market with Nick Ha
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2024.04.21Hansika Sana
Behind the Scenes

Vietnam’s Thriving AD Tech Market with Nick Ha

Vietnam's Thriving AD Tech Market with Nick Ha Vietnam's Thriving AD Tech Market with Nick Ha We recently had a chance to interview Nick Ha, our Senior Sales Manager -...
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RevX at Ad:tech New Delhi 2024
App Trends

RevX at Ad:tech New Delhi 2024

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2024.03.29Hansika Sana
App Trends

RevX at Ad:tech New Delhi 2024

RevX at Ad:tech New Delhi 2024 RevX at Ad:tech New Delhi 2024 RevX recently was a part of ad:tech New Delhi with Affle as the diamond sponsor. ad:tech New Delhi...
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Quality Over Quantity: From Installs to Conversions
User Acquisition

Quality Over Quantity: Shifting the Focus From Installs to Conversions

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2024.02.01Hansika Sana
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Quality Over Quantity: Shifting the Focus From Installs to Conversions

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Successful Sales in AdTech with Isha Verma
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2023.12.29Hansika Sana
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Successful Sales in AdTech with Isha Verma

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Cracking the AdTech Code with Abhay
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Cracking the AdTech Code:
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2023.11.28Shivani Salhotra
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Cracking the AdTech Code:
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Top Ranks on AppsFlyer Performance Index: RevX Growth Story
App Retargeting

Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story

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2023.11.20Shivani Salhotra
App Retargeting

Top Ranks on the AppsFlyer
Performance Index: RevX Growth Story

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Behavioral Psychology for Advertising
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Creating Lasting Impressions: Behavioral Psychology for Advertising Success

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2023.10.30Shivani Salhotra
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DCO Ads for Travel Apps
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DCO Ads for Travel Apps:
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2023.10.26Shivani Salhotra
App Retargeting

DCO Ads for Travel Apps:
Why it’s the Winning Formula

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Championing Client Success with Erika
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Championing Client Success:
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2023.10.20Shivani Salhotra
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Championing Client Success:
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Dynamic Personalization for Mobile Gaming
App Retargeting

Dynamic Personalization for Mobile Gaming:
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2023.09.27Shivani Salhotra
App Retargeting

Dynamic Personalization for Mobile Gaming:
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Mastering Festive Season Marketing
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Mastering Festive Season Marketing: Insider Tips from Baran and Samir

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2023.09.25Shivani Salhotra
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Mastering Festive Season Marketing: Insider Tips from Baran and Samir

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Blog banner featuring Shashwati
Behind the Scenes

Navigating the AdTech Fast Lane with Shashwati

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Brand Awareness in the Privacy Era
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From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era

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From Unknown to Admired: Brand Awareness Campaigns in the Privacy Era

Brand Awareness Campaigns in the Privacy Era Brand Awareness Campaigns in the Privacy Era Brand Awareness Campaigns in the Privacy Era In the fast-paced app marketing world, the pursuit of...
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Hybrid Ads for Conversion
App Retargeting

Hybrid Ads: Unlocking New Levels of Conversion

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2023.08.16Martje Abeldt
App Retargeting

Hybrid Ads: Unlocking New Levels of Conversion

Hybrid Ads for Conversion Hybrid Ads for Conversion Hybrid Ads for Conversion In the era of abundance, consumer attention is the most valuable commodity – a precious yet finite one....
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Driving Client Success in AdTech with Devanshi
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2023.07.28Shivani Salhotra
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First-party Data Strategies in the Privacy-first World
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First-party Data Strategies: Winning in the Privacy-first World

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Conquering the China Market with Liann
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Conquering the China Market and Beyond:
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2023.06.29Shivani Salhotra
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Conquering the China Market and Beyond:
Behind the Scenes with Liann

Conquering the China Market with Liann Conquering the China Market with Liann Conquering the China Market with Liann What's unique about working in the dynamic and rapidly evolving China market?...
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Inside the Minds of INSEA CM Heads
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Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices

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Inside the Minds of INSEA CM Heads: Programmatic Trends and Best Practices

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View-Through Attribution for Ad Campaigns
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Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns

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2023.06.02Shivani Salhotra
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Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns

View-Through Attribution for Ad Campaigns View-Through Attribution for Ad Campaigns In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models...
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Retargeting for App Revenue
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From Clicks to Cash: Retargeting and Data Science for Increased App Revenue

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2023.05.19Shivani Salhotra
App Retargeting

From Clicks to Cash: Retargeting and Data Science for Increased App Revenue

Retargeting for App Revenue Retargeting for App Revenue Retargeting for App Revenue Retargeting for App Revenue In a world where user attention is fleeting, and competition is fierce, the key...
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Privacy-first Programmatic Landscape
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Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities

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2023.05.18Martje Abeldt
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Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities

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Managing Multiple Hats as a RevOps Manager
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Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet

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2023.05.08Shivani Salhotra
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Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet

Managing Multiple Hats as a RevOps Manager Managing Multiple Hats as a RevOps Manager Managing Multiple Hats as a RevOps Manager Prabhpreet is our Manager, Revenue Operations & Sales. He...
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Programmatic Advertising in a Privacy-first World
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Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders

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2023.05.01Shivani Salhotra
Privacy

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Expanding the Japanese Market with Tomohisa Akiba
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Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

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2023.04.12Shivani Salhotra
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Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

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IPL 2023 Advertising Strategies
App Retargeting

IPL 2023 Advertising Strategies: Boost App Growth with Programmatic

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2023.04.06Shivani Salhotra
App Retargeting

IPL 2023 Advertising Strategies: Boost App Growth with Programmatic

IPL 2023 Advertising Strategies IPL 2023 Advertising Strategies IPL 2023 Advertising Strategies The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The...
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Programmatic Adoption in Fintech
App Retargeting

Programmatic Adoption in Fintech: Challenges and Opportunities

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2023.03.26Shivani Salhotra
App Retargeting

Programmatic Adoption in Fintech: Challenges and Opportunities

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Ramadan Trends and Opportunities 2023
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Ramadan: Trends, Opportunities, and How to Seize Them in 2023

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2023.03.22Shivani Salhotra
App Retargeting

Ramadan: Trends, Opportunities, and How to Seize Them in 2023

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Building Relationships in the SEA Market with Yiwen
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Building Resilient Relationships in the SEA market – An Interview with Yiwen

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2023.03.21Shivani Salhotra
App Retargeting

Building Resilient Relationships in the SEA market – An Interview with Yiwen

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Mobile Programmatic for the First Time
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Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

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2023.02.24Shivani Salhotra
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Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

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Top DSP Features for Programmatic Campaigns
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Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

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2023.02.24Shivani Salhotra
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Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

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CPM Bargainer for Programmatic Advertising
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2023.02.24Shivani Salhotra
Behind the Scenes

CPM Bargainer for Programmatic Advertising – Behind the Scenes

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Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

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Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

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App Marketing During a Downturn
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App Marketing During a Downturn: Set Your Priorities Right

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2023.02.08Shivani Salhotra
Programmatic Advertising

App Marketing During a Downturn: Set Your Priorities Right

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App Strategies to Navigate the Downturn
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App Strategies to Navigate the Downturn: Expert Insights

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2022.12.03Shivani Salhotra
Programmatic Advertising

App Strategies to Navigate the Downturn: Expert Insights

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Programmatic DSPs vs Affiliate Networks
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Programmatic DSPs vs Affiliate Networks

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2022.11.02Shivani Salhotra
Programmatic Advertising

Programmatic DSPs vs Affiliate Networks

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Beginner’s Guide to Incrementality Testing
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A Beginner’s Guide to Incrementality Testing

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2022.10.03Shivani Salhotra
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Data-Driven Approach with Divya Bhargava
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Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

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2022.08.09Shivani Salhotra
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Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

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Learning and Excelling at Campaign Management with Madhuri Dv

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2022.08.04Shivani Salhotra
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Learning and Excelling at Campaign Management with Madhuri Dv

In this chapter, we caught up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged with her work. Continue reading for a...
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Ad Creative Excellence: Choosing Ad Formats
Creative Innovation

Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats

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2022.08.02Shivani Salhotra
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Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats

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Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

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2022.07.19Shivani Salhotra
Programmatic Advertising

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
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Software Engineering with Ashish Kumar
App Retargeting

A Look into Software Engineering with Ashish Kumar

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2022.06.10Shivani Salhotra
App Retargeting

A Look into Software Engineering with Ashish Kumar

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Improving Campaign Execution with Kush Shah
Behind the Scenes

Improving Campaign Execution with Kush Shah

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2022.06.02Shivani Salhotra
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Improving Campaign Execution with Kush Shah

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Invest in App Retargeting During Festive Season
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Why it Makes Sense to Invest in App Retargeting During a Festive Season

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2022.02.27Shivani Salhotra
App Retargeting

Why it Makes Sense to Invest in App Retargeting During a Festive Season

Invest in App Retargeting During Festive Season Invest in App Retargeting During Festive Season A common misconception is that re-engagement during sales doesn’t make sense because people are already buying....
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Best-in-class Programmatic Platform
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Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

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2022.02.22Shivani Salhotra
Behind the Scenes

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

Best-in-class Programmatic Platform Invest in App Retargeting During Festive Season This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and...
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Smartphone surrounded by heart-shaped cutouts. This is a blog banner for a blog talking about app retargeting strategies for valentine's day.
App Retargeting

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

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2022.02.07Shivani Salhotra
App Retargeting

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
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Programmatic App Impact Post-IDFA
Programmatic Advertising

Programmatic App Impact: The Future of Campaigns Post-IDFA

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2022.01.27Shivani Salhotra
Programmatic Advertising

Programmatic App Impact: The Future of Campaigns Post-IDFA

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App Retargeting Post-Travel Restrictions
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With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

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2021.11.23Shivani Salhotra
App Retargeting

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

App Retargeting Post-Travel Restrictions App Retargeting Post-Travel Restrictions Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making...
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Programmatic Advertising for Mobile Gaming
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Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

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2021.10.26Shivani Salhotra
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Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

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App Retargeting

RevX Wins Gold at the MMA India Smarties 2021

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2021.09.30Shivani Salhotra
App Retargeting

RevX Wins Gold at the MMA India Smarties 2021

Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
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Analyzing 3 Years of Fintech Mobile Ad Spend
App Trends

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2021.09.13Shivani Salhotra
App Trends

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Programmatic Advertising for Food Delivery Apps
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Programmatic Advertising Strategies for Food Delivery Apps

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2021.08.18Shivani Salhotra
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Driving Incremental Growth for Mobile Apps
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2021.08.03Shivani Salhotra
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Incremental Lift in Marketing
Incrementality

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

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2021.07.16Shivani Salhotra
Incrementality

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Incremental Lift in Marketing Incremental Lift in Marketing As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of...
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Mobile Games Advertising 2021
App Retargeting

Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork

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2021.07.14Shivani Salhotra
App Retargeting

Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork

What do successful mobile gaming companies do differently? How do the best mobile game apps win? How are mobile game developers attacking the iOS and Android segments of the mobile...
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Cracking User Acquisition with Advertising Channels
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Cracking User Acquisition With the Right Advertising Channels

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2021.07.07Shivani Salhotra
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Cracking User Acquisition With the Right Advertising Channels

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Full-funnel Programmatic for eCommerce Apps
App Retargeting

Full-funnel Programmatic for eCommerce Apps in The Privacy Era

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2021.06.30Shivani Salhotra
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