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Retargeting on Android with RevX proves to be a Game-Changer for First Games

Improvement in conversion rate
Increase in monthly conversions
Drop in CPA

"RevX ํŒ€์€ ํˆฌ๋ช…ํ•˜๊ณ  ์ฒ ์ €ํ•œ ์ ‘๊ทผ๋ฐฉ์‹์„ ์ทจํ–ˆ์Šต๋‹ˆ๋‹ค.
์บ ํŽ˜์ธ์˜ ์š”๊ตฌ ์‚ฌํ•ญ์— ๋น ๋ฅธ ํ•ด๊ฒฐ์„ ๋ณด์—ฌ์ฃผ์—ˆ๊ณ , KPI๋ฅผ ์ดˆ๊ณผ ๋‹ฌ์„ฑ์„ ๋ณด์žฅํ–ˆ์Šต๋‹ˆ๋‹ค.

๋ฆฌํƒ€๊ฒŸํŒ…์— ๋Œ€ํ•œ ๊ทธ๋“ค์˜ ์ „๋ฌธ ์ง€์‹์€ ๋“ฑ๋ก๋œ ํœด๋ฉด ์‚ฌ์šฉ์ž๋ฅผ ํ™œ์„ฑํ™”์‹œํ‚ค๊ณ  ์œ ๋ฃŒ ํ”Œ๋ ˆ์ด์–ด๋กœ ์ „ํ™˜ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค."

- Pratik Nagori

Deputy General Manager, Paytm First Games

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