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Mastering Privacy-Friendly Targeting: A Guide for App Marketers
8월 12, 2024

Privacy has always been a crucial aspect and will continue to be a significant factor in the world of marketing. It is essential to keep privacy in mind while ensuring...

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개인 정보 보호
Mastering Privacy-Friendly Targeting: A Guide for App Marketers
2024 8월 12Hansika Sana
개인 정보 보호
Mastering Privacy-Friendly Targeting: A Guide for App Marketers
Privacy has always been a crucial aspect and will continue to be a significant factor in the world of marketing. It is essential to keep privacy in mind while ensuring...
The picture represents a new horizon of privacy changes in the mobile advertising landscape
개인 정보 보호
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
2023 5월 18Nikita Shrivastava
개인 정보 보호
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
The picture represents a new horizon of privacy changes in the mobile advertising landscape
개인 정보 보호
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
2023 5월 18Nikita Shrivastava
개인 정보 보호
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
A photograph from the panel discussion. In picture; ( L to R) Pratik Kumar, Associate Director - UA And Partnerships, Martje Abeldt, CEO, RevX
개인 정보 보호
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
2023 5월 01Nikita Shrivastava
개인 정보 보호
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
A photograph from the panel discussion. In picture; ( L to R) Pratik Kumar, Associate Director - UA And Partnerships, Martje Abeldt, CEO, RevX
개인 정보 보호
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
2023 5월 01Nikita Shrivastava
개인 정보 보호
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
  What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is...
Image representing incremental app growth
개인 정보 보호
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
2021 8월 03Nikita Shrivastava
개인 정보 보호
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
advertiser-fighting_mobile_ad_fraud
개인 정보 보호
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
2021 3월 10Nikita Shrivastava
개인 정보 보호
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...
Understanding advertising in an IDFA-less world
개인 정보 보호
IDFA, iOS14 and SKAdNetwork – A Survival Guide
2020 10월 07Nikita Shrivastava
개인 정보 보호
IDFA, iOS14 and SKAdNetwork – A Survival Guide
The anticipated arrival of changes to iOS 14 has sent the mobile AdTech industry into a frenzy to adapt to the new world of advertising. A world without IDFA. Earlier...
Buying ad space post IDFA changes
개인 정보 보호
How to Buy Programmatically Post-IDFA
2020 6월 14Nikita Shrivastava
개인 정보 보호
How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...
Buying ad space post IDFA changes
개인 정보 보호
How to Buy Programmatically Post-IDFA
2020 6월 14Nikita Shrivastava
개인 정보 보호
How to Buy Programmatically Post-IDFA
When choosing a programmatic partner, some factors are important to consider from an advertiser’s perspective. Some DSP platforms focus exclusively on ML capabilities and optimization algorithms, forgoing the importance of...