September 23, 2022

A Beginner’s Guide to Incrementality Testing

“Correlation doesn’t imply causation.” That’s a phrase most marketers have had to...

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Blog

October 26, 2021

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming companies work with a large number of ad partners. But a high number of partners doesn't determine an...

October 5, 2021

Winning on Programmatic Advertising during IPL 2021 – Report

Programmatic advertising insights for the Indian Premier League season for mobile apps.