January 30, 2023

App Marketing During a Downturn: Set Your Priorities Right

Doing more with less is certainly the motto of the year for...

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Blog

September 23, 2022

A Beginner’s Guide to Incrementality Testing

“Correlation doesn’t imply causation.” That’s a phrase most marketers have had to learn the hard...

April 5, 2022

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital...

February 7, 2022

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

Looking to increase app engagement and conversions during this Valentine's Day? Plan your retargeting campaigns now. Dating apps aren't the...

January 27, 2022

Why it Makes Sense to Invest in App Retargeting During a Festive Season

A common misconception is that retargeting during sales season doesn't make sense because people are already buying. In reality, this...

November 23, 2021

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

Programmatic app retargeting allows to target users who have or had already downloaded a travel app. With a programmatic advertising...

December 2, 2020

Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA

2020 saw significant growth in the number of users installing and using eCommerce apps. A...