[Report] The State Of Mobile Programmatic in India 2018

With the capability to intelligently target potential audience in real-time, deliver customer-tailored ads and optimize through machine learning, programmatic advertising has become the mainstream in developed markets like the US where more than 80% of Digital Display Ads are estimated to be bought programmatically in 2018 (according to emarketer). In emerging markets like India, it has started to make inroads and is increasingly becoming a dominant trend in the mobile marketing industry as well.

The State of Mobile Programmatic In India report is based on the analysis of (in-app display only, video inventory excluded) ad exchange data, bids, impressions data across RevX platform showcasing the milestone it has achieved in India and the growth potential it holds in the advertising domain in coming years.

Report Highlights:

  • Overview of Mobile Programmatic user reach in India
  • Benchmark performance by key metrics on Mobile Programmatic campaigns
  • Detailed breakdown by Mobile OS, App Category, Ad Format and Ad Exchanges
  • Best performing Ad Format on programmatic display in terms of user reach and engagement
  • Brand-Safety measures marketers can evaluate to ensure ad quality and reduce ad fraud
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Shakshy Seth